The Trendly Pilot

We run it. You own it.

An 8-month hands-on engagement where we set up your entire influencer-marketing engine, run it alongside your team, and hand over every piece — playbook, creator relationships, workflows — so you never need an agency again.

Three phases · Eight months
01
Phase 01 · Month 1
Set up

We wire your engine from day one

  • Brand positioning workshop and creator persona mapping
  • Campaign templates configured for your category and tone
  • Shortlist of 30–50 matched creators, vetted by our team
  • Contract, brief, and approval workflows set up on Trendly
  • Reporting dashboards with the KPIs that matter to your stage
02
Phase 02 · Months 2–7
Run together

We execute. Your team learns every step.

  • End-to-end campaign execution by Trendly every month
  • A designated team member from your side shadows all ops
  • Weekly calls — strategy, performance review, next-sprint brief
  • Creator outreach, negotiation, and content review handled by us
  • Monthly playbook updates capturing every decision and why
03
Phase 03 · Month 8
Hand off

We document, transfer, and step out

  • Complete playbook handover — SOP, creator relationships, contracts
  • Live handover sessions with your designated team member
  • Trendly platform subscription continues under your control
  • Optional 90-day async support window post-handover
  • No retainer. No lock-in. You own the process forever.
Is this right for you?

The Pilot is for brands that want to own the game

🚀
Good fit

Early-stage D2C founders

You've proven product-market fit, have a small team, and want to own influencer marketing in-house — not pay an agency forever.

📈
Good fit

Growth marketers at Indian SMBs

You're running scrappy campaigns already, but there's no system, no documentation, no repeatability. You want a process, not just results.

🎯
Good fit

First-time brand managers

Influencer marketing is new territory. You want an expert to hold your hand, teach you the playbook, and let you run it yourself.

🙅
Not the best fit

Brands that want hands-off forever

If you'd rather delegate everything and never learn the process, our SaaS plans + creator network are a better fit than the Pilot.

Deliverables

What you walk away with at month 8

Not just a track record of campaigns — a complete, repeatable system that any hire can step into.

📋

Creator Playbook

30–50 vetted creators with contact details, rate cards, past performance, and content preferences — yours to keep.

⚙️

Campaign SOPs

Step-by-step operating procedures for briefing, negotiation, content review, and approval. Reusable, forever.

📊

Reporting Dashboard

A configured live dashboard tracking reach, engagement, conversions, and cost-per-result for every campaign you run.

🤝

Creator Relationships

Every creator relationship built during the pilot is transferred — including direct contacts and negotiated rate agreements.

🗓️

Campaign Calendar

A 12-month influencer calendar template built around your product launches, festive seasons, and growth sprints.

🧠

Strategy Document

A written influencer strategy tailored to your brand — audience segments, content pillars, and KPI benchmarks.

Month by month

Eight months. A lifetime of capability.

Week 1–2
Kickoff

Brand deep-dive, goal alignment, and creator persona workshop with your team.

Week 3–4
Setup

Platform configuration, first creator shortlist, templates, and dashboard go live.

Month 2
First campaign

Your first full campaign — briefing through content delivery — run by Trendly, observed by your team.

Months 3–5
Scale

2–3 campaigns per month. Playbook refined. Your team takes on more decision-making each sprint.

Months 6–7
Transition

Your team leads. Trendly reviews. The training wheels come off gradually, not abruptly.

Month 8
Handover

Full documentation, final handover sessions, and Trendly steps out. You own it.

Why not just hire an agency?

The industry default is to keep you dependent

We're built differently. Here's what separates the Trendly Pilot from a standard agency retainer.

Criteria
Typical agency
Trendly Pilot
Engagement model
Open-ended retainer
8-month structured pilot, then handover
Monthly cost
₹50k–₹2L+
Custom monthly subscription
Knowledge transfer
Stays with the agency
Documented and fully handed over
Creator relationships
Agency owns them
You own them after month 8
Vendor lock-in
High — process is opaque
None — you own the playbook
End state
You keep paying. Forever.
You run it independently.
Questions

Everything you want to know

How is the Pilot different from just subscribing to Trendly?
A standard Trendly subscription gives you a powerful platform — creator discovery, campaign management, analytics. The Pilot adds a human layer: our team runs your campaigns end-to-end for 8 months while a designated person on your side learns the ropes. You get the system AND the knowledge to run it yourself.
What does "custom monthly subscription" mean for pricing?
The Pilot is scoped based on your campaign volume, team size, and goals. We talk to you first, understand your situation, and give you a fixed monthly number — no surprise invoices. Book a 30-minute call with Rahul to get a scoped proposal.
Do I need a Trendly plan already to join the Pilot?
No. The Pilot is its own engagement that includes platform access. If you're already on a Trendly plan, we'll upgrade you; if you're new, the Pilot is your entry point.
What if my team member who shadows you leaves mid-pilot?
We factor this in. The playbook is the fallback — all decisions, processes, and creator relationships are documented continuously, so institutional knowledge never walks out the door with one person.
Can we run the Pilot in a language other than English?
Yes. Our creator network and team work across Hindi, Tamil, Telugu, Kannada, Marathi, and Bengali. Campaigns can be run in the language that fits your audience.
What happens after the 8 months?
You're on your own — in the best way. You'll have the playbook, the creator relationships, the Trendly platform, and 6+ months of hands-on experience. Most of our Pilot alumni stay on a standard Trendly plan to keep using the platform.
Limited spots available

Ready to own your influencer marketing?

Tell us about your brand in a 30-minute call with Rahul, our founder. We'll scope the Pilot for your specific stage and budget — no commitment needed.

Ready when you are

Launch your first campaign in under 10 minutes

Free 3-day trial. No credit card required. Start discovering verified micro-creators today.

10k+
Verified creators
₹750
Starts from / mo
92%
Trust score avg.
500+
Brands trust us
4.8%
Avg engagement
3 days
Free trial