Turn comments into customers — automatically
Impulse is comment-to-DM automation that catches buying intent the instant it appears. When someone comments “Interested” or DMs your post, AI replies with the right link and nurtures them to checkout — before the moment passes.
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Interest fades in the hours before you reply
A great post fills your comments and DMs with "How much?" and "Where do I buy this?". But buying intent is fragile. By the time you sit down to answer, the impulse has cooled, the cart never opened, and the follower has moved on — often to a competitor who replied first.
Replies come hours late
You see the comment when you next open the app. By then the moment that mattered — when they wanted it — is gone.
No link, no sale
"Link in bio" makes a ready buyer go hunting. Most won't. Every extra tap between intent and checkout loses people.
Manual doesn't scale
One viral post can mean hundreds of comments. Answering each one by hand, on brand, fast enough, simply isn't possible.
Detect, reply, convert — in seconds
Impulse closes the gap between a follower wanting your product and actually buying it. It works the moment intent appears, so the first reply is instant and the link is always right.
- 01Detect buying intent
A follower comments "Interested", "Price?", or DMs your post. Impulse reads the signal in real time and recognizes a ready-to-buy moment as it happens.
- 02Reply instantly with the exact link
Within seconds, the AI sends an on-brand reply with the right product link, answers the obvious questions, and removes the friction between interest and checkout.
- 03Nurture to checkout
It keeps the conversation going — handling objections, offering to hold an item, sending a follow-up — so warm interest converts before it cools off or drifts to a competitor.
Connects to your Instagram & Facebook
Impulse plugs into the comments and DMs you already get — and turns them into a sales channel that never sleeps and never makes a buyer wait.
Works on comments & DMs
Trigger on public comments and direct messages across Instagram and Facebook — wherever a follower raises their hand.
Intent detection, not keywords alone
Impulse understands phrasing like "how much?", "where do I get this?", or "😍" — not just one exact keyword — so fewer real buyers slip through.
The right link, every time
Map products to posts so the reply always points to the exact item the follower asked about — not a generic homepage link.
On-brand by default
Set your tone, rules, and the lines the AI should and should not say. It sounds like you, not like a bot.
You set the rules. Impulse follows them.
Choose which posts Impulse responds on, the tone it uses, the offers it can make, and when to hand a conversation to a human. It captures the instant first reply so no warm lead waits — and never says anything you wouldn't.
Built for founders & D2C brands selling on social
If your posts drive demand but you can't reply fast enough to catch it, Impulse is the difference between a comment and a customer.
Solo founders
You can't watch comments all day. Impulse answers the moment intent shows up, so you never lose a buyer to a slow reply.
D2C & product brands
When a post or reel takes off, Impulse turns the wave of "where do I buy this?" into orders instead of unanswered comments.
Small in-house teams
Let Impulse handle the instant first response at scale, and your team steps in only for the conversations that need a human.
Impulse questions
What is comment-to-DM automation?
Comment-to-DM automation is when a follower comments on your post with buying intent — like "Interested" or "Price?" — and the system automatically replies and moves them into a DM with the right product link. Impulse does this for both comments and DMs, then nurtures the conversation toward checkout so you capture the sale in the moment instead of hours later.
Which platforms does Impulse connect to?
Impulse works with Instagram and Facebook comments and DMs. You connect your accounts once, set your rules, and Impulse watches for buying signals on the posts you choose.
Will the replies sound like a bot?
No. You set the brand voice, the tone, and the lines Impulse can and cannot use. Replies pull the correct product link for each post and stay on-brand, so they read like a fast, helpful reply from your team — not a generic auto-responder.
Do I stay in control of what gets sent?
Yes. You decide which posts Impulse responds on, what it can offer, and where to hand off to a human. You can review conversations and adjust the rules anytime — Impulse handles the instant first response so no warm lead waits.
Stop juggling tools. Start doing better marketing.
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