Confession of a micro influencer: what brand did wrong with him
Hi I’ll tell you all a little story. There’s this 22-year old guy named Hrittik, a micro influencer from Bangalore. He had just crossed 4,000 followers on Instagram, and when his very first brand collaboration email arrived, he felt on top of the world. For him, this was not just an email, it was validation […]
Stop begging influencers – the reverse pitch method that works
Here’s a story. A small coffee startup from Bangalore spent weeks messaging influencers with free coffee hampers. Out of 100 DMs, only 2 replied. Out of those 2, one posted a casual story that vanished in 24 hours, and the other ghosted after getting the package. Waste of time, money, and energy. Let’s be honest. […]
Why people don’t care about your brand? (How to make them care)
Let’s be honest! Nobody woke up today saying, “Wow, I can’t wait to see what this new brand is selling!” In fact, most people don’t care about your brand at all. Painful truth, right? But think about it: your customer is busy rushing to the office, stuck in traffic, watching reels, planning dinner, or simply […]
Influencer Marketing Doesn’t Generate Leads or Sales – Myth!
Influencer marketing is often misunderstood. Many people think it’s just for showing off or getting a few random views on Instagram. The general sentiment? “You pay influencers to post, they post a reel, and that’s the end. Hardly anyone actually clicks or buys.” We get it – it’s frustrating. You spend time, effort, and money, […]
10 Myths About Influencer Marketing – Busted!
Influencer marketing has become a pivotal component of modern digital strategies, yet several misconceptions persist. Let’s debunk ten common myths to provide a clearer understanding of this dynamic field. Myth 1: Influencer Marketing Is Solely About Online Content Although online content plays a major role, influencer marketing goes well beyond social media platforms. Collaborations encompass […]
