Influencer marketing is often misunderstood. Many people think it’s just for showing off or getting a few random views on Instagram. The general sentiment?
“You pay influencers to post, they post a reel, and that’s the end. Hardly anyone actually clicks or buys.”
We get it – it’s frustrating. You spend time, effort, and money, and it feels like it goes into a black hole.
But what if I told you this belief is a myth?
Let me walk you through a personal experience with Trendly that changed how I view influencer marketing forever.
Real Story, Real Numbers: What Happened with Trendly
A while back, my co-founder and I created a simple video reel explaining the problem that Trendly solves.
We boosted that reel using Instagram ads, carefully targeting our ideal audience. The results?
🎯 Cost per conversion: ₹50 (What is this?)
✅ Decent conversions
😊 We were happy!
Then came the influencer experiment.
We onboarded 5 micro-influencers, each charging ₹1,000 to post a collaborative reel featuring Trendly.
So, in total, we spent ₹5,000. The content looked organic, and our Instagram page instantly felt more alive – like real people were using the app.
But… sales didn’t really pick up.
At first, it felt like a failed campaign. 😞
The Unexpected Twist
A few weeks later, we ran another paid ad using our reel. Same target audience. Same budget.
But something magical happened.
💥 Cost per conversion dropped from ₹50 to ₹15.
Why? Because the influencer content had already built trust with our audience.
People saw our app being talked about by others — even if they didn’t buy right away, they remembered us. So when they saw our ad later, they were ready to convert.
Influencer marketing didn’t give us instant sales, but it reduced our acquisition cost dramatically.
The Real Problem with Influencer Marketing
If you’ve tried influencer marketing and failed, you’re not alone.
But here’s the truth:
❌ The problem isn’t influencer marketing.
✅ The problem is – choosing the wrong influencers
Most people collaborate with influencers whose audience has zero connection to their brand’s target users.
It’s like selling gym equipment to a makeup-focused audience – it just won’t click.
How Trendly Fixes This
That’s why we built Trendly — a platform to fix influencer marketing.
Here’s how we do it differently:
- 🧠 Smart Matching: When you post your campaign, we help match you with influencers whose audience actually aligns with your goals.
- 📊 Audience Insights: No more guessing — you’ll see key metrics, audience demographics, and past engagement before saying yes.
- ⏱️ No More Manual Research: No more checking every profile manually and hoping it works.
With Trendly, you get
Audience supremacy
Growth becomes unstoppable
Final Thoughts: Influencer Marketing is a Long Game
Influencer marketing isn’t a shortcut. It’s a trust-building machine.
Sometimes the conversions come later — but when they do, they’re stronger, cheaper, and stickier.
So, next time someone tells you influencer marketing doesn’t help with leads or sales, send them this blog. 😎
