GENERAL BLOGS

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We love writing and sharing ideas! Here you’ll find a mix of general blogs—stories, insights, and thoughts that don’t always fit into a category but are definitely worth a read.

Confession of a micro influencer: what brand did wrong with him
02Sep

Confession of a micro influencer: what brand did wrong with him

Hi I’ll tell you all a little story. There’s this 22-year old guy named Hrittik, a micro influencer from Bangalore. He had just crossed 4,000 followers on Instagram, and when…

Stop begging influencers – the reverse pitch method that works
02Sep

Stop begging influencers – the reverse pitch method that works

Here’s a story. A small coffee startup from Bangalore spent weeks messaging influencers with free coffee hampers. Out of 100 DMs, only 2 replied. Out of those 2, one posted…

Why people don’t care about your brand? (How to make them care)
22Aug

Why people don’t care about your brand? (How to make them care)

Let’s be honest! Nobody woke up today saying, “Wow, I can’t wait to see what this new brand is selling!” In fact, most people don’t care about your brand at…

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